Flexible Content Management System


Branding - What is PostNuke really?

Contributed by on Sep 15, 2007 - 07:08 PM

This opens an interesting question of 1) how PostNuke should brand itself, and 2) who the audience for PostNuke is? I do not ask why Joomla was chosen as the "most lowed" CMS - I am asking how PostNuke should relate itself to Joomla (and other CMS's for that sake).

PostNuke .8 and Joomla are, as I see it, quite close to each other. They both boost table-less designs, templating, complete use of CSS, user friendliness, modular etc. etc. So what's the difference? There's surely a lot of technical stuff to be said about this, but I'm looking at the marketing side this time.

The three most obvious positions has already been taken: the most-loved/best CMS (for beginners), the most professional, and the best blogging system. So how should PostNuke be positioned? If we try to head for the "best CMS" then we compete directly with Joomla and that's going to be a hard battle to win: Joomla has (apparently) gained a lot of momentum recently and competing with that is difficult.

So is there another position for PostNuke to take up? What should be the one-line slogan for PostNuke?

One position could be: "PostNuke - the most versatile CMS". That is not really correct wrt. Typo3, but it fits with current work on 1) cleaning out the PN core, and 2) making different distributions of PostNuke, and it sounds more "for the end user" than calling PostNuke an "application framework" (which the core is). You can get a complete blogging system for PostNuke, you can have a community site, you can make a photo site, and you can make something completely different, like for instance which only uses the PostNuke core and some home grown modules (never miss a chance to make some advertizing for your website :-)).

So, Guite, hurry up and make the best of EasyDist! I love the concept - it should really be available for use on (and I know there's some technical details that still needs to be fixed for this to happen).

The next question is - who is the audience for PostNuke? Here is a problem since PostNuke all of sudden becomes a multi purpose tool - with different audiences for different distributions. How should that be managed? Honestly, I don't now, I'm not a marketing man. Hopefully some of you out there has some good suggestions? Or maybe a completely different view on the issue?

PS: I'm on vacation right now, so do not expect a quick response from me.